Case Study 03 · LivePlus · Nov 2024

A Livestream Hub
Built to Convert.

Non-betting livestream app designed to convert sports enthusiasm into sportsbook wagering — 0→1 acquisition funnel for ArenaPlus.

Role
Product Designer
Platform
Mobile App
Timeline
Nov 2024
Domain
Livestream · iGaming
~100k
Daily Active Users
~68%
Weekly Retention
~26%
Converted to Sportsbook
Prototype Demo

See it in motion

Screen Recording
videos/project-03.mov
TL;DR
Summary
In a market where sports interest is high but betting intent is uneven, LivePlus was designed as a 0→1 acquisition funnel.

To keep trust and compliance, LivePlus remains strictly non-betting. I designed it as a conversion-aware livestream experience: users come for free live sports + community energy, then we surface betting intent through odds cards and opt-in redirects to ArenaPlus.

The ultimate objective: convert this traffic into business acquisitions and customer conversions within the ArenaPlus platform. LivePlus = content. ArenaPlus = wagering. Clean separation, powerful bridge.

Project Lead
Danny Z
Product Manager
Archer
Product Designer
Liam L
Dev & QA
Outsourced
Operations
Wawa / Derek / Serena
The 4-Phase Funnel

Acquisition → Retention → Conversion → Referrals

Phase 01
Acquisition
Free live sports draws sports fans who wouldn't engage with a betting app directly
Phase 02
Retention
Streamer community + social habit loop keeps users returning. ~68% weekly retention
Phase 03
Conversion
Odds cards + opt-in redirect create intent bridge to ArenaPlus. ~26% converted
Phase 04
Referrals
Creator flywheel: streamers build fanbase → fanbase returns → stream grows
Phase 01 Acquisition
Acquisition
videos/phase-01-acquisition.mov
Phase 02 Retention
Retention
videos/phase-02-retention.mov
Phase 03 Conversion
Phase 04 Referrals
Referrals
videos/phase-04-referrals.mov
Key Insight

Creator flywheel: Streamers build fanbase → fanbase returns → stream grows

Insight 01
Pro insights turn content into "actionable value" — a performance-based system built on streamer credibility and fan trust
Insight 02
As streamers share tips and interact, users feel recognized and stay loyal. The streamer-fan dynamic drives ~68% weekly retention
Strategy 01
LivePlus enhances the MABD data for sports enthusiast demographic with the lowest cost-per-acquisition vs paid channels
Strategy 02
Clear bridge to conversion: tips naturally create betting intent. The odds card surfaces it exactly when intent is highest
Impact

Post-launch performance

~100k
Daily Active Users
Organic growth through livestream hook
~68%
Weekly Retention
±7% — social habit loop working
~26%
Sportsbook Converts
LivePlus users converted to ArenaPlus bettors
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