Case Study 04 · MEXC · Jun 2023

Making Macro Data
a Daily Habit.

Redesigned MEXC's crypto macro data page to improve market sentiment clarity, drive retention, and increase trade conversion.

Role
UX / Product Strategy Consultant
Platform
Web (Desktop)
Timeline
Jun 2023
Domain
Fintech · Crypto Exchange
↑ Revisit
Retention
Deeper
Session Depth
Confident
User Confidence
Prototype Demo

See it in motion

Screen Recording
videos/project-04.mov
TL;DR
Summary
Make Macro Data a high-frequency entry that drives retention and trade intent.

Goal: redesign MEXC macro data page to fully perceive market sentiment, improve user retention rate, and ultimately increase transaction conversion rate. The target demographic — people new to crypto who need orientation before they can act.

Approach: re-ordered content into an emotion → context → evidence → depth narrative. Result: faster orientation (<10s), deeper exploration when needed, clearer CTA path to trading.

Client
MEXC
Consultant
Liam L
The Problem

Users couldn't answer "What's the market mood?" in under 10 seconds.

Problem 01
Flat hierarchy overwhelms newcomers; advanced content appears too early before the user has any context or emotional orientation
Problem 02
Weak sense of payoff → low revisit motivation. The page felt like a data dump, not a tool for building market confidence
Problem 03
Content isn't tightly connected to next action (trade intent). No clear CTA bridge between macro insight and the trading panel
Problem 04
Low user retention rate on the macro data page — users arrived but didn't stay or return, destroying the potential for habit formation
Strategy & Principles

Progressive disclosure — beginners get clarity first, advanced users get depth later.

Layer 01
Emotion
Lead with market mood signal — one number, one colour. Immediate orientation before any data
Layer 02
Context
Why is the market at this level? Key events and catalysts surface next
Layer 03
Evidence
Volume, dominance, and trend data for users who want to validate
Layer 04
Depth
Advanced indicators and historical charts for power users — gated behind progressive scroll
Layer 01Emotion
Layer 02Context
Layer 03Evidence
Layer 04Depth
Principle 01
Emotion → Context → Evidence → Depth narrative restructures the page around how humans actually form market conviction
Principle 02
Key Agenda module helps users anticipate catalysts (macro events, major announcements) — creating a reason to return daily
Knowledgeable
Confident
Cautious
Hesitant
Perplexed
Onboarding
Explore
Trade
Analyse
Return
Post-Trade
3
Impact

Outcomes designed and measured

↑ Revisit
Retention
Higher revisit rate — page becomes a daily habit
Longer
Session Depth
Deeper exploration through progressive disclosure
↑ Clicks
Trade Conversion
More qualified clicks into the trading panel
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